"Esteban responded to
our query promptly and
in a way that ex158hibited
professionalism. He
responded to our needs
and even anticipated
them ahead of time.
The video that he
produced is comparable
and even superior to
firms that charge tens of thousands of dollars."

–Kirk M.
Corporate Video
11/28/05

Whether your business is a one man show or a Fortune 500 company, video is the tool that can take your business to the next level.

If your goal is to market your services or products, train your staff, enhance your webpage or educate your customers, your business will profit greatly from our unique video production services. We have satisfied local companies like Celebrate!ADHD of northern Virginia and international powerhouses like Paramount Pictures.

With our broadcast quality video equipment, professional lighting and mobile editing suite we are extremely flexible and effective in our ability to execute any project. Blending these extensive capabilities with Esteban's experience in the fields of marketing, script writing and public speaking creates a powerful and invaluable tool for your business.

The applications for corporate video are as diverse as the businesses they support. However, below we have compiled some effective ways our video productions can be used as a means to benefit your business.

Commercials*

A television commercial is what comes to most people's minds when they consider using video for their business. We are fully capable of creating effective television commercials that match or exceed the quality of the in-house production teams of cable companies. And thanks to our low overhead and maximized efficiency we can offer this service at a fraction of the price without compromising our trademark customer service and attention to detail.

*Considering the high cost of airing commercials as well as continued advancements in technology (specifically DVRs and broadband internet and the lowering cost of internet hosting and blank DVD media), we are finding that investments in other video tools are usually more powerful and profitable than television commercials for most small businesses. Consider some other video tools listed below for additional ideas that may be more practical for your business.

Sales Video

Designed to be viewed by your potential customers, sales videos serve as an aid to help sell your service or product. Our effective and professional sales videos are guaranteed to impress your customers and set you apart from the competition. They can be relatively simple and concise, perhaps helping to inform customers about one product or service as a visual aid to a sales person. Or these videos can be very comprehensive and thorough containing information about multiple services or products as well as company information and testimonials all accessible through easy to navigate interactive DVD menus. These videos can be distributed on nicely packaged yet low cost DVDs to be mailed or left with interested customers, posted on the company website or as a tool your salespeople use when meeting with prospective clients.

Training Video

Training videos are designed for the new employees of your company or as refresher courses for existing employees. By means of a carefully designed and scripted training video you can be sure that every new employee will get identical and accurate instruction in regards to information and procedures needed to succeed in their position. Such training reduces learning curves, improves employee performance, avoids misunderstandings and relieves much of the need for training personnel. Given the low cost of duplicating these videos on DVD, it can be arranged that each employee take the training video home to review instead of using company time. A simple oral or written test is recommended afterwards to ensure the employee's retention of the information.

Informative Video

Also called infomercials, these productions are a cross between commercials and sales videos. They usually feature two or more people discussing a product or service. The footage of the discussion is usually spliced with B-roll of the product or service in action as well as any other footage that supports the dialogue. Usually these videos are shown on television however it can also be used for internet viewing from the company website.

Web Video

Any video created for any purposes can be placed on the company website. However, there are also many applications for videos to be made specifically for the website. For example, some companies shoot a weekly or monthly clip of the owner, CEO, or other spokesperson reporting news and special announcements to their customers to post on the website. This establishes trust and a feeling of personal attention between the company and the customer. Web video clips can also be made to show a product or service in action, hear a testimonial from a real customer or provide any other information that is more effective when watched rather than when read. These online videos will set your company apart and very likely spark the potential customer to call or email for additional information.